「Experiential 」，「Community 」， Technology」是這五天參加14場不同Panel最常出現的三個字，如果你在做的事三個相關的Term都有，那恭喜你走在時代的浪潮上👍
今早九點這場「Experiential is the new viral, find yours. 體驗是一種新的病毒（行銷）,找到屬於你的」。主持人開場就破題點出：品牌運用體驗創造IRL（In Real Life)時刻，當今行銷必需用策略的專有事件讓社群團結並擁有長期夥伴關係！」,這其實就是台灣近期熱門的字－策展/體驗設計。
從紅遍美國冰淇淋博物館到Coachella花冠自拍，品牌運用體驗創造IRL時刻，為他們的品牌創造病毒般的自然傳播，這大概是所有行銷人夢寐以求的目標。
但創建和維護社群不僅僅是球坑和值得拍照的背景！必須如何確保與消費者的互動愉悅，然後連結品牌形象與精神給予每個體驗者。三位專家從實際案例分享如何處理IRL戰略，在眾聲喧嘩的社群行銷年代，用更細緻的同理心地圖，具體想像你的TA的感受，提供可以更Benefit 他們的Campaign, 透過一次次的實驗修正，量化體驗的Feedback, 持續問為什麼他們為什麼要體驗，結束後為什麼要show off 給朋友，是什麼樣的engage 讓他們Feel good?
最後，工商一下，雜學青早鳥票開賣！
還送超限量品牌悠遊卡！保證是一埸絶妙難忘的體驗 😘→http://bit.ly/2HlsT7O
Insta-worthy activations and pop-ups are today's viral video. From the Ice Cream Museum to flower crown selfies at Coachella, brands use experiential to create IRL moments that create buzz about their brand. But creating and maintaining a community is more than ball-pits and photo-worthy backdrops. How do you ensure engagement, delight and success with consumers? In this session, experiential experts discuss how brands should approach bespoke IRL strategies, including proprietary events and partnerships that will unite communities. By way of choose your own adventure, the speakers will engage with the audience to give a look behind the curtain on the questions to ask when developing an experiential event.
Search